Babylin artificial baby insulin is the next best thing to baby’s own insulin. But baby’s little pancreas sometimes cannot produce enough insulin for his little body. That’s why we’ve developed Babylin. Doctors recommend Babylin is safe as an alternative or supplement for both diabetic babies and healthy babies. So if you’re not sure baby’s making enough insulin, you can be sure with Babylin. And when you fill out this coupon, we’ll send you a free car seat. It’s our way of saying we care.

Anyone who knows anything about the appropriate use of insulin and the dangers of giving insulin to a healthy person would be outraged at such an advertisement. If artificial insulin were injected into nondiabetic babies, they would go into insulin shock (severe hypoglycemia) and die. If you didn’t know anything about human biology (and why you would unless you had formal training in medicine or nursing) and didn’t know that a healthy pancreas makes insulin on supply and demand, you might be inclined to think that the Babylon product somehow improves on nature or is better for your child in some way. The pamphlet suggests that not by not giving supple-mental or artificial insulin, a mother puts her baby’s health at risk. If you were a mother living in the Third World, you might also be influenced to think that if “Babylin” is given to First …